Beauty: Korean Skin Care Brand Belif Opens First Store in Malaysia

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For someone who never really dabbled with anything Korean before moving to Kuala Lumpur for our first posting, the recent effect of the Korean wave on me is just crazy.

From skin care, to makeup, and even on our television. It’s starting to hit me pretty hard albeit quite late. But you know what they say – better late than never!

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My friends here in Malaysia even introduced me to K-Drama – something I ignored as I never imagined I would like it. And here I am, all done with My Love From Another Star in just a little over 2 days of marathon-watching. (Don’t ask what time I slept last night. LOL.)

The Korean influence is even stronger in Filipinos back home, I must say. (K-Pop has a very big and quite loud fan base there) However, it’s here in Kuala Lumpur – where their products are much more accessible – that I decided to really open my door to it. Not that I refused to like it before. I was just used to sticking to my overly-Western preferences and I thought that everything about it was too cutesy (from their beauty products’ packaging to the way their actresses behaved) for me.

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But now, after trying out their skin care, makeup, and even their drama shows, I actually have more variety in my life. Don’t expect me to act cutesy and do baby-talk in public like Korean actresses do or blast K-Pop in the car, though. I seriously doubt that that image would suit me and my in-between-features the way it looks good on my friends who actually do look Asian.

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And speaking of Korea and everything that’s so awesome from their country, another Korean skin care brand decided to set up shop in Malaysia. Woohoo! I’m pretty sure we don’t have it in Manila – yet. But I’m hoping they open there soon as well as I am sure they will be as big of a hit there as in KL.

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Belif is a skin care brand that marries apothecary traditions and cutting-edge Korean skin care technology. Their first store in Malaysia is located in Sunway Pyramid Mall and I fell in love with the interior right away.

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